Cookies Policy
This Cookies Policy explains how Pleance Inc. uses cookies, web beacons, and similar tracking technologies on our website and platform. We use these technologies to enhance your experience, analyze usage patterns, and deliver personalized content. Please read this policy carefully to understand our practices regarding cookies.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our website. They contain information about your browsing activity and preferences. Cookies are widely used in web technologies to make websites more functional and user-friendly. They are not harmful and do not contain viruses or malware. Cookies can be stored for various periods: session cookies are deleted when you close your browser, while persistent cookies remain on your device until they expire or you delete them.
2. Types of Cookies We Use
Pleance uses different types of cookies for specific purposes: (a) Essential Cookies: Required for website functionality, security, and authentication. These enable core features like login, payment processing, and account management. You cannot disable essential cookies without affecting platform functionality; (b) Preference Cookies: Remember your settings, such as language selection, theme preferences, and display options. These enhance your experience by personalizing the interface; (c) Analytics Cookies: Collect information about how you interact with our platform, including pages visited, time spent, and features used. We use Google Analytics and similar tools to understand usage patterns; (d) Marketing Cookies: Used to deliver targeted advertising and track marketing campaign effectiveness. These cookies help us understand which ads are most relevant to you; (e) Third-Party Cookies: Set by our partners and service providers for analytics, advertising, and functionality purposes.
3. Essential Cookies
Essential cookies are necessary for the proper functioning of our platform and cannot be disabled. These cookies: (a) Maintain your login session and authenticate your identity; (b) Protect against fraud and unauthorized access; (c) Load balance traffic across our servers; (d) Process your transactions and maintain cart data; (e) Implement security measures to prevent malicious activities. Without essential cookies, you would not be able to use many features of Pleance, including account access and data management. These cookies do not track your behavior across other websites.
4. Analytics Cookies
We use analytics cookies to understand how our platform is used and to improve user experience. Through Google Analytics and similar services, we track: (a) Number of visitors and visit frequency; (b) Pages most commonly visited and time spent on each page; (c) Features and tools most frequently used; (d) User flow and navigation patterns; (e) Device types and browsers used to access our platform; (f) Approximate geographic location. This data helps us optimize platform performance, fix issues, and develop new features that better serve your needs. Analytics cookies do not collect personally identifiable information.
5. Marketing and Advertising Cookies
We use marketing cookies to deliver personalized advertising and understand campaign effectiveness: (a) Retargeting Cookies: Track your activity to show relevant advertisements on other websites you visit; (b) Conversion Tracking: Measure whether users who clicked on ads completed desired actions; (c) Audience Insights: Understand demographics and interests of our audience to improve marketing strategies; (d) Cross-Site Tracking: Cookies may track your activity across multiple websites to deliver consistent advertising. You can control marketing cookies through your browser settings or opt-out tools provided by advertising networks.
6. Third-Party Cookies
Some cookies are set by third-party service providers, including: (a) Google Analytics: Analyzes platform usage and user behavior; (b) Payment Processors: Track transactions and prevent fraud; (c) Social Media Platforms: Allow social media integration and tracking; (d) Advertising Networks: Deliver targeted advertisements. These third parties have their own cookie policies and data collection practices. We are not responsible for how third parties use cookies or your data. We recommend reviewing their privacy policies directly.
7. How to Control Cookies
You have control over how cookies are stored on your device: (a) Browser Settings: Most browsers allow you to view, manage, and delete cookies through settings. You can block new cookies from being stored or delete existing ones; (b) Disable Cookies: You can disable cookies entirely through your browser preferences, though this may affect platform functionality; (c) Cookie Management Tools: Various third-party tools allow you to manage cookies across multiple websites; (d) Do Not Track Requests: Some browsers support Do Not Track signals, though most websites do not respond to them. To manage cookies, access your browser's settings (typically under Privacy or Security). Popular browsers include detailed instructions for cookie management.
8. Opt-Out of Tracking
You can opt out of certain tracking activities: (a) Google Analytics: Visit https://tools.google.com/dlpage/gaoptout to download Google Analytics opt-out browser extension; (b) Advertising Networks: Visit https://www.aboutads.info/choices to opt out of interest-based advertising; (c) Network Advertising Initiative: Visit https://optout.networkadvertising.org for additional opt-out options; (d) Your Privacy Choices: Use your browser's privacy settings to limit cookie tracking. Note that opting out of analytics or marketing cookies will not disable essential cookies required for platform functionality.
9. Cookie Consent and Preferences
When you first visit Pleance, we display a cookie consent banner allowing you to: (a) Accept All Cookies: Enables all cookie types, including marketing and analytics; (b) Reject Non-Essential Cookies: Allows only essential cookies for platform functionality; (c) Customize Preferences: Choose which cookie types to enable or disable; (d) Save Preferences: Your choices are saved and remembered during future visits. You can update your cookie preferences at any time through our Cookie Preferences Center in your account settings or footer.
10. Local Storage and Similar Technologies
Beyond cookies, we use similar storage technologies: (a) Local Storage: Stores data on your device without sending it to our servers, used for offline functionality; (b) Session Storage: Stores temporary data during your browsing session; (c) Web Beacons: Small invisible images used to track page views and email opens; (d) Pixel Tags: Similar to beacons, used to measure ad effectiveness; (e) Cache Storage: Stores resources for faster loading on repeat visits. These technologies function similarly to cookies and can be managed through browser settings.
11. Data Security and Cookies
We take security seriously: (a) Secure Transmission: Cookies containing sensitive information are transmitted using SSL encryption; (b) HttpOnly Flag: Prevents JavaScript from accessing certain cookies, protecting against certain attacks; (c) Secure Flag: Ensures cookies are only transmitted over secure HTTPS connections; (d) SameSite Attribute: Prevents cross-site request forgery attacks. However, cookies stored on your device can be accessed by other applications, so we recommend keeping your device secure and your browser updated.
12. International Cookie Practices
Our cookie practices comply with international standards: (a) GDPR Compliance: We obtain explicit consent for non-essential cookies from EU users; (b) CCPA Compliance: California residents can opt out of the sale of personal information linked to cookies; (c) LGPD Compliance: Brazilian users have rights to control how cookies process their data; (d) Regional Standards: We comply with cookie regulations in all jurisdictions where we operate. Different regions may have different cookie requirements, and we adjust our practices accordingly.
13. Cookie Retention Periods
Different cookies are retained for different periods: (a) Session Cookies: Deleted when you close your browser; (b) Authentication Cookies: Retained for the duration of your active login, typically days or weeks; (c) Preference Cookies: Retained for up to 2 years unless you delete them; (d) Analytics Cookies: Typically retained for 12-26 months; (e) Marketing Cookies: Retained for varying periods, usually 30 days to 2 years depending on the advertising network. You can manually delete cookies at any time through your browser settings.
14. Third-Party Links and Cookies
Our website and platform may contain links to third-party websites and services. Third-party sites may set their own cookies that we do not control. We are not responsible for: (a) Cookies set by third-party websites you visit through our links; (b) How third parties use cookies or personal data; (c) Third-party privacy practices and cookie policies. We recommend reviewing the cookie and privacy policies of any third-party services you use, especially when accessing external sites through Pleance links.
15. Changes to Cookie Usage
We may update our cookie practices to reflect changes in technology, legal requirements, or business needs: (a) New Cookies: We may introduce new cookies to improve functionality or user experience; (b) Cookie Removal: We may discontinue certain cookies if they are no longer necessary; (c) Purpose Changes: We may use existing cookies for new purposes, which we will disclose through updated notifications. We will notify you of material changes to our cookie practices through website notices or policy updates. Continued use of our services following such changes constitutes acceptance of new cookie practices.
16. Contact and Support
If you have questions about our cookie practices or wish to exercise cookie preferences, please contact our support team: Email: [email protected], Support Portal: Available 24/7 on our website, Mailing Address: Pleance Inc., Privacy Team. Our customer support team can assist you with cookie management, explain specific cookies used on our platform, or help you adjust your preferences. We aim to respond to all inquiries within 24 hours during business hours.
Last Updated
This Cookies Policy was last updated on January 16, 2026. We are committed to transparency in our use of cookies and respecting your privacy preferences. If you have concerns about how we use cookies, please contact our privacy team, and we will work to address your concerns promptly.